How to Hack Advertisements and Save Money

desire by barunpatro

You can’t really avoid advertisements these days. You can even see ads on this blog. Content publishers need revenue, and advertisers want to be seen.

Think of the last time you watched an advertisement on TV or saw an ad on a website.

I don’t know about you, but there are certain advertisements that make me feel like spending a couple thousand of my hard earned cash.

I can can create a hundred excuses and reasons to justify my expense.

Do you know what I’m talking about? Those Apple iPhone ads, those Blackberry ads, Astro b.yond, LCD TV ads, etc.

I have a never-ending list of wants and needs.

Today I’m going to tell you a secret.

The next time you see an attractive ad that captures your attention, or an ad that makes you feel like you need that product, stop.

And think.

You see, most of the time you don’t really need or desire that product. Logically, why would you suddenly need a new product, when you’ve been living well without it all this time?

An effective ad can create that need, and that desire within you.

As you watch the ad, look at the images they depict. Is there an image of fun? Of class and elegance? Does the image play on your fears?

Does it show many people using the product (peer pressure and invoking herd mentality)?

Decipher the ad’s promise. Does it promise happiness? Does it promise acceptance in higher society? Does it promise seduction and pleasure? Does it promise to improve your life?

Does it even play on your guilt, such as not spending time with your parents, not spending time with your family, or not keeping yourself fit?

Once you do that, you can then objectively decide if the product or service is something you really need, or it is something that you want for some other reasons.

I guarantee this will save you thousands of dollars.

[tags]Advertisements, Money, Spending, Desire[/tags]

Photo By: barunpatro

4 thoughts on “How to Hack Advertisements and Save Money”

  1. you may have saved me from spending extra Rm20 a month from NOT subscribing to b.yond, but that canon EOS 7D commercial with ken watanabe keeps playing on my mind.

    Adino: For me, it’s always the KFC and McDonalds ads haha

  2. Without ads, everything will look dull and plain. :p IMHO, ads are not a problem, what we can do is to organize the ads, make it natural by cleverly arranging them, so that they won’t look annoying. :p

    Adino: Good suggestion!

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