Imagine

I was watching the Formula One Chinese Grand Prix last weekend, and there was this advertisement from one of the sponsors Petronas.

It goes like this (in case you didn’t see it)… there’s two guys in a boxing ring, and one of them gets punched with a right hook. The ad then tells us “Imagine being subjected to 5G forces” (or something similar, I can’t remember verbatim).

Then there’s some firefighters rushing bravely into a burning building. “Imagine being cocooned in 50 degrees Celsius of heat”

Then they cut over to some racing cars and the Petronas logo… “the power of human willpower”.

Ok I probably got 50% of that wrong, but I hope you get the picture.

I’m surprised that the ads keep insisting that it’s literally torture to drive a formula one car.

Here’s my version of the ad:

Imagine earning 15 million pounds a year…

Imagine dating a supermodel

Imagine driving real fast… without traffic summons…

And for the climatic ending… “Where do I sign up?”

My point is, all these drivers love doing what they do. They worked really hard to get where they are, and no amount of G-forces and heat will stop them from racing.

What’s the point in emphasizing how difficult it is to drive one of those cars?

If given a chance to drive one of those cars for one lap, I would take it without skipping a beat. Sure, it may mean I need to take years getting in shape and training for it but nobody (and I mean nobody) is going to care about how difficult it is.

Photo Credits:

Cathy King
REUTERS/Daniel Munoz
Ariel da Silva Parreira

7 thoughts on “Imagine”

  1. It sounds like the ad is meant to “drive” people away from race-driving… Still, I wouldn’t consider overemphasizing the “good” things either — we all know they are hard-working people and it’s not all glitter and gold. 😉

    Adino: No, I think it was actually meant to impress upon the audience how tough being a formula one driver can be.

  2. …and no amount of torture or hardship will stop anyone from pursuing his or her dreams.

    Adino: Exactly. If you really love something, no obstacle will stop you.

  3. Maybe they try to justify the salary those guys are earning, LOL

    Adino: I think their salaries from endorsements will be much more than their salary as a driver!

  4. Spot on! Poor guys :p

    Adino: Millions of guys in the world are waiting to fill their shoes… but for 99% of us it can only be a dream

  5. i can really dig the idea of u as a formula one driver n Poey Chin screaming from the stands, Careful huh, careful lah!!!! Aiya so soi marry racing driver everyday worry..worry
    hahahahah

    Adino: I don’t think she would allow me to race!

  6. never mind . wait for Rachel to grow up and b a formula one race driver hahaha

    Adino: I don’t mind… if she has the ability and opportunity!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.